When you get attacked by a competitor or someone hired by a competitor or even when you get attacked by an internet savvy customer who has had one or more bad experience with your company, it can destroy your entire reputation, but the extent of it is not always known until long after the damage has been done. I found on a page of Elixir Interactive PR s a notice that they have released a case study that documents just how bad it can go, and what a smear campaign might consist of. It is interesting to see just how bad it really can get and just what you don’t want to let them do.

The thing that is nice is that you don’t have to let an attack like this affect you all that much. If you already have a really good online reputation management campaign going and you have been holding steady for some time, it will be a lot harder for them to be able to rank for the same keywords that you do and ruin a good reputation. Hiring a reputation management company like Elixir Interactive one would hope can also help out the situation and can help you ward off really bad smear campaigns from happening or affecting you, but you have to make sure that you are hiring a company that is right for you and your companies. Choosing the wrong one can be worse than not getting a PR agent at all.

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