Why Southwestern Won A Direct Selling Award
When a company has been around for a long time it is easy to feel like they have become stale and old, so it is nice to see a company that is well over one hundred fifty years old that is still fresh and adding to their industry. The understanding is that this is the reason why Southwestern Company won the award they received as the annual Direct Selling Association Meeting. There were not the only one, but they were the oldest winner. That may be a surprise to some people who grew up with the Avon lady. The difference is that it is easier to brand something like makeup than it is to brand something like books. While you have probably met at least one Southwestern salesperson every summer, they have a product that blends in so well with other products that you may have bought from a direct sales person.
If you have ever bought books to help your kids from someone selling door to door it was probably a Southwestern Company representative. Looking on your shelf you will probably be able to find them. The sales person probably had some kind of identification that showed they were associated with Southwestern. They were polite and cheerful and were certainly still in college. When you opened the door they said who there were right away and told you they were selling something, being as upfront with you as possible. This is why Southwestern got the award. They are still after all these years contributing to ways to keep both the neighborhoods safe as well as keep their sales people safe. They keep up on the laws and before sending anyone out into the field they give them all the same training in what they can and can’t do when knocking on doors. This helps keep a standard for all the sales people who are out there. After one hundred fifty years of doing it, no wonder the business is doing so well.
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